Dowel Jones for Grand Rapids Chair Company
To celebrate the launch of our new partnership with Grand Rapids Chair Company in the US, we produced a series of campaign images in all new colour-ways to complement the physical launch at NeoCon in Chicago. The collaboration represents a new take on mixed material commercial seating for the Michigan-based furniture manufacturer - adding the Half Hurdle Chair, Half Hurdle High Chair, Hurdle High Stool and Hurdle Low Stool to their
“We’re extremely excited to partner with Dowel Jones; this young company has a talent for stripping everyday products down to their basics, which is what originally caught our eye. Their economically-minded approach to production and commitment to quality construction and design aligns perfectly with our approach to product development,” said Geoff Miller, president of Grand Rapids Chair Company.
“As a young studio, we’re incredibly happy to partner with a company with a 20+ year history producing locally manufactured, high quality furniture. The partnership not only means that our product will be readily available in North America, but the partnership with Grand Rapids Chair Company has allowed us to continue to develop the personality of the ever growing Hurdle Collection,” said Dale Hardiman, co-director of Dowel Jones.
Photo: Cricket Studio